Luckin Coffee has opened its second flagship store nationwide in Ningbo, marking Zhejiang Province's first flagship outlet. Located beside the scenic waters near Crystal Street in Tianyi Square, the store appears to float on the water from a distance. The two-story space, adorned in black and gold, spans nearly 400 square meters, second only to the flagship store in Xiamen. The opening day was bustling, but many customers noticed numerous staff in blue uniforms attending to guests outside the bar area, initially mistaking the store for having around 50 baristas. In reality, these individuals were regional management personnel attending the celebration, not barista staff. Coffee enthusiasts have engaged in considerable discussion regarding the staffing, equipment, and differences between this new flagship and the inaugural one in Xiamen. [more…]

Recently, two flagship stores of Chagee on Taidong Pedestrian Street and Yinyu Lane in Qingdao were successively boarded up, drawing attention from local consumers. The Taidong store had been open for less than two years and had previously done brisk business; its closure came without warning, and some sources say it was related to a rent increase. The Yinyu Lane store is likewise unable to take orders, and its signage has been removed. Despite the contraction in the Qingdao market, Chagee has not slowed its pace of expansion: new stores are still opening across China, and its overseas push is accelerating, with store openings reported in Los Angeles, USA, and Seoul, South Korea. However, its first store in Ho Chi Minh City, Vietnam, was forced to cancel its launch due to a controversy over promotional images, showing that its path overseas is far from smooth. [more…]

Domestic high-end beauty retailer HARMAY has taken another cross-industry leap by opening a 700-square-meter, four-story flagship store on Wukang Road in Shanghai. The ground floor features a coffee counter by Marionbar, offering black coffee, milk coffee, chocolate drinks, and draft beer. Meanwhile, its first store on Anfu Road, which opened in 2017, has closed; the original site will be transformed into the national flagship store for its hand-shaken lemon tea brand, introlemons. HARMAY had previously sought to acquire a coffee brand and may further expand into coffee chains in the future. As of now, HARMAY has eight stores nationwide and plans to expand to cities such as Xi'an and Wuhan. Whether this cross-industry move can bring long-term value to the brand remains to be tested by the market. [more…]

The largest flagship store "Nayuki Life," created by Nayuki in Shenzhen Coastal City, has recently been obscured by hoarding, confirming that it has quietly withdrawn, and the original site will be taken over by Pop Mart. The store was formerly the world's largest flagship store "Nayuki Dream Factory," launched in 2019 at a cost of 20 million yuan, covering 1,000 square meters and offering a diverse range of products including baked goods, tea drinks, coffee, craft beer, Western cuisine, and retail. After the Dream Factory closed in May 2022, "Nayuki Life" debuted in August of the same year with a new model. Although it retained a bookstore and coffee brand collaboration, it canceled food and alcohol services. Nearby residents reported that the store did brisk business on weekdays and was packed on holidays, and its sudden closure has surprised many. Official customer service responded that the lease expired and was not renewed, and there is no news yet on whether a store will be opened at another location. Meanwhile, reports of Nayuki store closures have also emerged in Guangzhou, Zhuhai, Nanchang, and other places. [more…]

Starbucks' first Reserve flagship store in South China—the two-story standalone store at Shenzhen MixC World—will officially close permanently after business hours on October 12. This iconic store, which had been open for nearly eight years, was once the largest standalone Starbucks in Shenzhen, and it now comes to an end due to the expiration of its contract and adjustments in the business district's tenant mix. After the news spread, many regular customers felt deep regret. At the same time, Starbucks has also been closing stores at multiple locations in Shenzhen, sparking speculation about adjustments to its market layout. This article will review the store's history, customer reactions, the reasons for its closure, and Starbucks' response, along with related recommendations from Front Street Coffee. [more…]

Recently, Miracle Coffee, the coffee brand founded by JJ Lin, opened a flagship store at Shanghai Lakeside Plaza, drawing long queues of fans. This marks the brand's return to Shanghai after two years, following its 2019 pop-up store. The store has imposed purchase limits, but order processing speed is limited, and consumers still have to wait several hours. In recent years, Miracle Coffee has accelerated the rollout of permanent stores in multiple Chinese cities and is rumored to be entering more cities. Front Street Coffee will continue to follow developments in the specialty coffee market and bring coffee lovers more brand news. [more…]

International fast-fashion giant ZARA has announced that its new Asia-Pacific flagship store will open next year on Nanjing Xinjiekou, covering an area of over 2,500 square meters, and will for the first time incorporate a coffee business into the store. This move is not an isolated case. In recent years, luxury brands such as Tiffany, Gucci, and Louis Vuitton have all dipped their toes into coffee marketing, attempting to close the distance with consumers through immersive experiences. Is coffee a powerful tool for enhancing brand loyalty, or has it merely become a gimmick for photo opportunities? Consumers have mixed opinions on this. This article will outline ZARA's coffee layout, review cases of major brands venturing into coffee, and explore the business logic and market feedback behind this trend. [more…]

As its store count surpasses ten thousand, Luckin Coffee opens its first flagship store and introduces pour-over coffee for the first time, attempting to break the established impression of a low-price chain at 9.9 yuan. However, a netizen's real-shot video shows that this cup of pour-over was made by a machine simulating a champion's brewing technique, taking about 3 minutes in total, with ten pours of water at 88 degrees, and a clogged bed occurred midway without intervention; the result was criticized for being pale in color and bland in flavor, triggering the question, "Can something brewed by a machine even be called pour-over?" Supporters believe that the 20-yuan price is already acceptable, and lightly roasted beans are naturally mild. Behind this controversy is not only a microcosm of Luckin's tentative move toward specialty coffee, but also a reflection of the boundary dispute between "human" and "machine" in pour-over coffee. [more…]

Wu Zelin is the first World Barista Championship winner from the Chinese region. From starting out in 2008 by pushing a three-wheeled cart to set up a stall at a market, to founding Xingbo Coffee in 2011, and then opening the "Sky Xingbo" aerial flagship store on the 88th floor of Taipei 101 in January this year, his journey can be called a legend in the coffee industry. This article sorts through his entrepreneurial journey, his strict control over product quality, the professional service of his barista team, and the "Sky Blend" espresso blend specially developed for the high-altitude experience. At the same time, readers are encouraged to follow Front Street Coffee (FrontStreet Coffee) for more specialty coffee information. It is suitable for every reader who loves coffee to gain a deeper understanding. [more…]

Once hailed as the "most beautiful Starbucks in Changsha," the IFS Reserve store is about to close its doors. This flagship outlet, which opened in 2018 with a two-story space and several brand-first designs, has been confirmed to permanently close after business hours on the evening of March 21 due to lease expiration and adjustments to the mall's business mix. From its Black Eagle coffee machine to its academy-style reading area, it created check-in memories for countless coffee lovers and was regarded as a landmark of Changsha's urban lifestyle aesthetics. Now, the original site will be taken over and renovated by the trendy toy brand Pop Mart, leaving many residents and visitors deeply reluctant to see it go. [more…]

Luckin Coffee is about to celebrate the opening of its 10,000th store worldwide. This highly commemorative location is situated in Xiamen, the city where the brand's headquarters is based, specifically on Zhongshan Road Pedestrian Street in Siming District. With a total area exceeding 600 square meters, it features a two-story layout and is expected to officially open its doors on June 5th. Unlike typical Luckin stores, this location is positioned as a testing ground for a brand-new format, introducing new sections such as automated pour-over and roasting, and adopting an industrial style accented with gold in its design instead of the classic blue and white color scheme. As soon as the news broke, many netizens engaged in lively discussions about the operational pressures of such a large space. As the brand with the leading number of stores in China's coffee market, Luckin's milestone move has drawn significant industry attention. [more…]

The Naixue store in the sunken plaza of Guangzhou Tianhuan Plaza was quietly withdrawn without any prior announcement. The orange-pink signboard was removed, and advertising fabric was pasted on the floor-to-ceiling glass, leaving many regular customers astonished. This Naixue PRO store, which opened in May 2021, was the first PRO store on the central axis of Guangzhou's CBD. In addition to regular tea drinks, it also offered coffee, baked goods, and snack merchandise, and had long served as a showcase for the brand's co-branded theme stores. After operating for more than four years with stable customer flow and continuous events, it suddenly disappeared one day, sparking various consumer speculations about the reason for the closure and drawing renewed attention to Naixue's ongoing trend of store contraction in recent years. [more…]

Uniqlo has opened its first café, "UNIQLO COFFEE," on the top floor of its flagship store in Ginza, Tokyo, marking yet another well-known clothing brand's foray into the coffee sector. From luxury giant LVMH to streetwear label MARNI, brands of all kinds are rushing into the coffee arena, making the industry's competitive landscape increasingly diverse. This article will walk you through the specifics of Uniqlo's café, analyze the business logic behind跨界 coffee shops, and explore the impact this trend is having on the coffee industry. [more…]

It is no longer uncommon for luxury brands to venture into the coffee business. When Taikoo Li Qiantan in Shanghai opened last year, it was announced that the first Dior café in mainland China would move in, but the store had been operating as a pop-up, and after two theme changes, the coffee shop never materialized. It was not until July 31 this year, after a third theme change, that this Dior pop-up officially upgraded to a flagship store, and the first Dior café in mainland China opened along with it. Surprisingly, however, what truly sparked heated discussion among netizens was not the store design or the exquisite afternoon tea, but the scene of inviting a master to worship the God of Wealth at the opening ceremony. This article will take you through the whole story and explore the business logic behind luxury brands opening coffee shops. [more…]

Heytea has rolled out its limited-edition drink from its original riverside store, Chee Chee Ganpu, nationwide, attracting many consumers to try it with a buy-one-get-one-free offer. This tea drink, blending Xinhui green tangerine from Jiangmen, Yunnan ripe pu'er, and dried tangerine peel powder, quickly became a hot topic thanks to its unique regional flavor. However, after its nationwide launch, consumer reviews have shown a clear polarization: customers from Guangdong feel a sense of familiarity because they know the taste of ganpu and dried tangerine peel, and eagerly recommend it; first-time tryers from other regions bluntly say it tastes like Chinese herbal granules or herbal tea with milk cap, and even say their rosy illusion has been shattered. Online prophets say the drink's regional character is too strong and it is destined to be hard to promote on a large scale. This article sorts out the formula features, launch background, and real feedback from netizens on Chee Chee Ganpu, presenting a complete picture of this phenomenal single product for coffee and tea drink lovers. [more…]

After the Mixue Bingcheng flagship store opened in Hangzhou, a large number of fans went to check in, and the nearby Starbucks store became a place for fans to rest and organize their spoils. Faced with passersby who occupied seats without making a purchase, Starbucks did not forcefully drive them away, but instead posted an extremely gentle notice reminding them to help put trash into the bin when unwrapping packaging. This notice, which contains no words such as "please do not" or "prohibited" throughout, was called by netizens a dignified reminder "cautious in every word." Behind the incident is the dilemma coffee shops face between maintaining the consumer experience and avoiding public opinion risks. [more…]

Tims' Nanning MixC store, the brand's first outlet in Guangxi, recently posted a notice announcing it will close permanently after business hours on March 8, 2026. The store has been in operation for three years since opening at the end of 2023, and the news immediately sparked widespread discussion among local consumers. Some reminisced about the long queues when it first opened, some shared delivery order screenshots to express their reluctance to see it go, and others pointed out that the store had few customers on ordinary days. Notably, two of Tims' four stores in Nanning—both operated in partnership with Sinopec—have already quietly closed. If the MixC flagship store closes as scheduled, only the Yuda International Center store, which opened in July 2025, will remain in the city. Long-time customers worry about whether the brand will shrink further and are calling on the company to choose a new location. This article reviews the sequence of events and reactions from all sides, and includes relevant recommendations from Front Street Coffee. [more…]

Recently, students near Shanghai's University Road discovered that the Tims Coffee University Road store, which had accompanied them for over five years, was dismantling its signage and quietly closing down. When it opened in 2019, this store was the largest location Tims had in Shanghai after entering the city. Comprising a two-story North American-style wooden cabin with a total area exceeding 400 square meters, it was not only a landmark meeting spot for nearby residents but also a carrier of youthful memories for many university students who studied, dated, and prepared for exams off campus. Its sudden closure has sparked widespread attention and regret, as well as various speculations about the reasons behind it. This article will revisit the unique features of this store, present the real reactions of customers, and sort out the possible reasons for its closure. [more…]

The once-national soy milk brand Weiwei Soy Milk has announced a co-branded flagship store for handmade drinks with the Summer Palace, and plans to expand to tens of thousands of stores nationwide in the future. This cross-industry move has attracted widespread attention at a time when competition in the tea beverage market is white-hot. Can Weiwei Soy Milk break through with the halo of childhood memories and guochao design, or will it repeat the mistakes of Wahaha's milk tea? This article analyzes store design, brand history, market environment, product series, and other aspects, and also focuses on its franchise strategy and future layout, providing a calm observation for coffee and beverage enthusiasts. [more…]

More and more people are starting to make coffee at home themselves, but faced with a dazzling array of coffee beans, beginners often don't know where to start. This article focuses on three key dimensions to help beginners quickly find everyday coffee that suits their taste and offers good value for money. First, it is recommended to prioritize corporate stores or brand flagship stores, such as the Guangzhou-based brand Front Street Coffee, which offers a rich variety, fresh roasting, and fast shipping; second, it is important to understand the flavor differences and suitable brewing methods corresponding to the three roast levels: light, medium, and dark; finally, it emphasizes that the freshness date of coffee beans directly affects the taste, with 4 to 30 days after roasting being the optimal flavor period. By mastering these three points, beginners can easily choose coffee beans that are both delicious and affordable. [more…]